1 Vision. 3 Missions.

To participate in realizing humanity's best future.


PARADIGM Innovation

We partner with purpose-driven companies to develop extraordinary new products, brands, and experiences.


We take early ideas to exponential exits. Our venture studio helps the most brilliant startups start up, scale, and succeed.

PARADIGM Institute

We inspire change: through education, entrepreneurship, culture change-management, social impact, and public policy.

Team & Philosophy

Paradigm was founded on a model of always challenging the status quo. Our leadership team comes from backgrounds as diverse as their talents, but all of them know what it takes to develop unique solutions for the most difficult of problems. With experience with companies like SAS, IBM, Bosch, WebAssign, WRAL, AllScripts, Citrix, NC State and Duke Universities, and with small startups all over the world, our team will work with yours to ensure that your idea, product, or business is functioning at its highest level. 

Team Banner.png

The Innovation Canvas

Our Capabilities


Product Design

  • Platform Architecture
  • Stakeholder Mapping
  • User Flow & User Journey
  • Wireframing
  • UX & UI Design
  • Digital Prototyping
  • Development
  • Packaging
  • Product Management
  • Ideation & Sketching
  • 3D/CAD Design
  • Physical Prototyping
  • Product Pitch Deck Design
  • Manufacturer Partnering
  • Product Management

Brand, Identity, Web & Marketing

  • Market Research
  • Precedent Analysis
  • Ideation & Sketching
  • Naming
  • Logo/Mark Design
  • Brand Style Guides
  • Brand Guidelines
  • Copywriting
  • Web Design
  • Development
  • Marketing Strategy & Implementation
  • Business Cards
  • Stationary/Letterhead
  • Posters & Advertisements
  • Event Promotion
  • Photography
  • Promotional Collateral
    (T-shirts, etc.)

Environment & Strategy

  • Design Strategy & Innovation Workshops
  • Business Planning
  • Business Design
  • Design Consultation
  • Design Advising
  • Interior Planning
  • Interior Design
  • Interior Modeling
  • Urban Vision Planning
  • Wayfinding
  • Systems Design
Capabilities Banner.png

The Diamond Model 

 The Innovation Canvas

The Nucleus Model