Your pitch should be a hero’s journey
Storytelling is the act of capturing an audience’s imagination. It’s the most precious skillset in pitching. That will never change — because it can’t. Entrepreneurs must tell stories because our success depends entirely upon sparking the imagination of our stakeholders. Those stakeholders must imagine themselves owning the product. Stories put words and images in their heads to help them do just that.
A plan is not a strategy
Sometimes listing out what to do has been mistaken has strategy. You may find something around like "strategic planning" been used to describe strategy. But strategy and planning are two different things. Learn more in this article
How early-stage SaaS startups can reduce the risk of failure with design
Design is often thought of as a luxury for businesses, something that can be put off until a company is more established. However, for early-stage SaaS startups, design can be a critical success factor. By taking the time to design a great user experience and visual design, startups can reduce the risk of failure and increase their chances of success.
Building Brand Loyalty
We’re all familiar with the term “branding,” but what does it mean to build brand loyalty? How can you build these feelings in your own business? How do you create loyal customers who keep coming back even when there are cheaper alternatives? Let's find out!
STAY FRESH, STAY RELEVANT!
A brand can be seen as the sum of all its interactions, whether it's with customers, employees or suppliers. These interactions are also influenced by the language, way of communicating and tone used by a brand. In today's world where social media channels play a major part in shaping relationships and perceptions, brands must constantly look for new ways to stay relevant and keep engaging their audience effectively.
This article suggests ways brands can stay relevant and engaging
Strategy is Execution!
Having the best idea or product in the world does not mean you will succeed if you don't execute on development, marketing and sales.
This article looks at some of the strategies used by businesses that are currently thriving in their industries
Communicating Brand Value with Visual Design
When visual design unites with messaging to deliver a powerful and memorable brand experience, it can create a powerful combination that lasts.
This article talks about the power of design and how you can leverage it for results!