A plan is not a strategy
Sometimes listing out what to do has been mistaken has strategy. You may find something around like "strategic planning" been used to describe strategy. But strategy and planning are two different things. Learn more in this article
Strategy is Execution!
Having the best idea or product in the world does not mean you will succeed if you don't execute on development, marketing and sales.
This article looks at some of the strategies used by businesses that are currently thriving in their industries